Young people from Tidworth and Trowbridge scrum together to raise ambitions and learn about the values of rugby.


Bath Rugby Foundation and Active Trowbridge are working with young people in Tidworth and Trowbridge running Premiership Rugby’s Urban Rugby Squad. Urban Rugby Squad is a ground-breaking new initiative that will see young people aged 14-16 from disadvantaged communities across England given the opportunity to participate in regular sporting activity and personal development workshops that use rugby as inspiration.


The programme builds on the Foundation’s existing inclusion projects, which aim to get young people ready for the world of work. Active Trowbridge has 16 qualified Sports Coaches, delivering over 300 hours of sports coaching per week in the community.

Kyle Eastmond and Ross Batty are attending the session to talk to the participants about the values of rugby: camaraderie, loyalty, discipline and respect. The hope is that the participants are inspired by the players to go beyond their day to day environment and strive to be the best.

Over the course of the programme participants have been introduced to the game, with practical sessions built around personal workshops that focus on areas including anger management, drugs/alcohol misuse, sexual health and physical fitness assessment.


Bath Rugby’s Ross Batty said: “Rugby has the power to teach young people a number of life skills as well as the obvious health and physical benefits, so I can’t wait to get stuck in and hopefully encourage more young people to fall in love with the game.”

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Trowbridge set to be transformed into a giant game thanks to National Lottery funding from Sport England
An innovative physical activity game that has engaged more than a million people is set to launch in Trowbridge.

The Beat the Street game will take place in Trowbridge from the 7th October to 4th November thanks to a National Lottery grant from Sport England.

Beat the Street encourages people to get outside and to get active and is open to anyone of any age who would like to take part. The game works by turning the town into a real-life game and residents will soon start to see special sensors called Beat Boxes appearing on lampposts around the area.

Prior to the game, primary school pupils from participating schools will be provided with fobs while parents and teachers will receive a card from the school so they can accompany children. The wider community can pick up a free contactless card from a distribution point listed on the website

Players join a school or community team to join or you can set up your own with a minimum of 12 players. Players then walk, run, scoot, wheel or cycle between the 32 Beat Boxes which are spaced half a mile apart – tapping the fobs or cards as they go. The further players travel, the more points they score.

Beat the Street was created by Dr William Bird MBE, an expert in physical activity and the founder of Intelligent Health.

He said: “The Beat the Street game has been designed to encourage communities to incorporate lasting changes into their daily lives that will greatly improve their physical and mental health. It also helps reduce congestion and air pollution, improves community cohesion and encourages families to explore the area’s green spaces.

“We know that some people will feel a little uneasy about getting back outside again while we are still living with Covid-19. However, the pandemic has shown us that now, more than ever, it is vitally important to ensure that we adopt healthy lifestyle habits around incorporating physical activity into our days and trying to travel in more active ways by walking or cycling. There has been discussion about a second wave of Covid-19 and if this does happen, one of the best ways we can prepare for it is to get our bodies ready by building the immune system through physical activity. We are so grateful for this National Lottery funding from Sport England which is enabling us to reach more and more people through Beat the Street.”

Steve Boocock, CEO at Wiltshire and Swindon Sport “The outbreak of Covid-19 and subsequent lockdown has been difficult for many of us, but one small silver lining is that it has given us a unique opportunity to think about the way we do things and perhaps reset our way of life; such as ditching the car and walking and cycling more, taking more notice of nature and realising the importance of community. We can’t wait to see how far Trowbridge can travel together.”

According to research, one in four people in England does less than 30 minutes of physical activity a week, which classes them as inactive. Four out of five primary school children do not get the recommended amount of daily exercise of 60 minutes a day.

The game will be jointly run by Wiltshire and Swindon Sport and Trowbridge Town Council, supported by Wiltshire Council and is funded by the National Lottery via Sport England and managed by Intelligent Health.
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Limited Spaces for our three day Soccer Schools, working with our local schools and football clubs to provide football for the community.

Book now to avoid disappointment.
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Soccer Schools is resuming this October Half Term with 3 days from Monday 26th October - Wednesday 28th October. At the John of Gaunt School. It will operate very much the same as our Summer Camp 9:00am - 3:15pm week long bookings only to ensure the Covid security of participants. Full details can be found here: ... See MoreSee Less

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